Wirtschaftswoche

Wirtschaftswoche is one of Germany's most important business publications. They pitched to several renowned ad agencies to come up with a concept that celebrates Europe as a continent and remind people that Europe is a pretty special place to live. Saatchi & Saatchi Germany turned the brief into a junior competition between all the Saatchi's in Germany. My idea: ‘Europe – The Heart of the World’ was the chosen route and they liked it so much they used the key visual I designed on the front cover of the magazine. All the ideas presented were printed in the magazine and displayed on their website. Readers could then vote for the best idea, which turned out to be mine: "Europe – The Heart of the World".