Absatzwirtschaft
When a brand needs to save on its expenditure, the marketing budget is often the first thing that's cut back on. Marketing magazine Absatzwirtschaft wanted to show its readers just how important marketing is and asked several ad agencies Germany-wide in a competition to come up with a creative one-page print ad. They chose our idea, in which we reminded their potential marketing readers how, in Germany, no one asks for a tissue, they ask for a 'Tempo' (brand name). Thus proving the impact a well communicated product has on its market.
